mercredi 3 septembre 2008

SIGG: The History - Zurich 1908



SIGG Switzerland dates back to 1908 when metal processing specialist Ferdinand Sigg established an aluminum product factory about 30 kilometers outside of Zurich. Along with his colleague Xaver Küng, the two men combined their love of metal and the strong belief that "aluminum is the material of the future". Their product line, which was called SIGG AG Aluminiumwarenfabrik, was initially comprised of saucepans, frying pans and bottles, all of which sold rapidly and were immensely popular. By 1958, SIGG had thousands of products that were all manufactured in the company's own rolling mill and drawing shop.
It was in 1990 that the course for the future of the SIGG bottle was determined: a new shape, still typical of today's bottles, was developed and the quality achieved was superior. The beautiful shapes and design of the bottle is one of the reasons that in 1993 SIGG was incorporated into the Museum of Modern Art (MoMA) in New York. In 1997, the company was bought by an investor group and changed direction to focus on its #1 "star" product... the SIGG bottle.
Approaching its 100 year anniversary, SIGG has its sights set on growing the brand outside of Europe. In 2005, SIGG launched a USA subsidiary based in Stamford, CT. "This brand has tremendous history and for generations has been the must-have water bottle for Europeans," stated Steve Wasik, SIGG USA President. "Americans are now discovering that using a high quality, reusable bottle like SIGG makes great sense – both financially and environmentally."
For the last 90 years, corporate headquarters have been based in the charming village of Frauenfeld Switzerland where SIGG employs about 60 dedicated people. "With nearly a century of Swiss expertise and craftsmanship, we take tremendous pride in the quality of our product," claimed Stephan Lack, SIGG Switzerland CEO. "Today, SIGG remains the world leader in premium water bottles, sold in over 40 countries... and counting!"

1 commentaire:

wholesalesalwar a dit…

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